The Design Sprint for Start-ups
You've gone through endless debate cycles, created and discarded ideas, convinced investors to give you a chance, and have finally landed on a product design you know will work. But you're also plagued by doubts, often asking yourself: "Are we overpromising or overlooking something? Will our customers be disappointed by our product?"
If this is you, then it's the perfect time for a design sprint.
A Design Sprint is a process that fast-tracks product development, allowing startups to look into the future for solving innovative problems and see how customers will react to product iterations without heavy development efforts. Design Sprints help startups better balance their products' viability, feasibility, and desirability, opening the door to better funding options and initiate growth.
But all of that aside, how can you use a Design Sprint to optimize your product development process? That's what we're here to show you!
What Is a Design Sprint?
A Design Sprint is a five-day framework invented by Google Ventures that aims to accelerate product development and reduce uncertainty in the product development cycle. According to Jake Knapp, the author of ‘Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days’, the process is "a 'greatest hits' of business strategy, innovation, behavioral science, design, and more—packaged into a step-by-step process that any team can use."
Using a Design Sprint, teams can ask make-or-break type questions, facilitate idea generation, and test their solutions by rapidly designing prototypes that allow for validation and gaining insights. The methodology will enable teams to be more customer-focused while meeting all business goals.
Design Sprints: A Five-Day Process
Day 1: Map – Defining or reviewing the problem and narrowing down the goal.
Day 2: Sketch – Start brainstorming, sketching ideas and solutions as they come.
Day 3: Decide – Determine which solutions might work best and define a hypothesis.
Day 4: Prototype – Create a mockup or working prototype of the product, focusing on having it perform one or more tasks accurately.
Day 5: Test – Run the prototype by the target customers, noting down any feedback to assess whether or not you need to make any improvements.
I Run a Startup; Why Do I Need a Design Sprint?
By using a Design Sprint, startups reduce risk, minimize time wastage, allow cross-functional team collaboration in a short time span, gain investments quickly, and increase their return on investment.
The cross-functional team collaboration enabled by a design sprint can also benefit by establishing more robust team dynamics, which leads to better alignment with the company's vision.
So, in short, Design Sprints can allow product development teams at startups to move from the problem to a solution in just five days, saving them time and money while creating a work culture that leads to more productive and profitable ventures.
Design Thinking vs. Design Sprints: A Comparison
Product development teams often use the terms "Design Sprint" and "Design Thinking" interchangeably to refer to the product designing process, but these are not the same. These terms are used in different contexts and at other times.
Design thinking is a human-centered methodology that elevates customer needs at the business level when building products or providing services. This goal is often achieved by identifying customer pain points and using creative problem-solving to develop products that drive sustainable business returns.
In comparison, a Design Sprint is a results-oriented framework used to accelerate the product development process while staying true to the design thinking methodology. It helps product teams narrow product goals and identifies critical flaws by rapidly designing realistic prototypes and analyzing customer feedback.
The design thinking methodology influences customer-centric thinking about how to solve problems. A design sprint facilitates product solutions for ambiguous problems, usable throughout the product development process.
Introducing the Rapid Design Sprint
The Design Sprint framework is often used by larger organizations, such as Uber, Slack, and Dropbox, to accelerate their product development process and innovate new products and services. Such organizations have the luxury to spend five days working on a solution to a problem, often conducting multiple sprints to refine their ideas. Startups often miss out on the benefits of Design Sprints because they can't stop working for a week. The saying “time is money” rings much truer for a startup than a large organization.
As experts in applying these methodologies and frameworks to startups, we (Involve Design) have optimized the Design Sprint by removing the overhead required for implementing within larger organizations. We have also refined and compressed the sprint framework to three days by streamlining every step, limiting planning time, and accelerating the problem-to-solution process.
Our Rapid Design Sprint framework can help you achieve measurable outcomes in less time by validating concepts before heavy development commitments, minimizing risk, and reassuring business direction.
At Involve, we will help you customize the Rapid Design Sprint for your unique growth, product strategy, branding, and brainstorming needs. A sample Rapid Design Sprint might look something like this:
Day 1 – Kick-off with problem identification and research
Day 2 – Inspire, ideate, storyboard, refine, feature definition, prioritization
Day 3 – Prototype, test with users/stakeholders, iterate, and test in the market
The Rapid Design Sprint framework helps startups solve critical business challenges, develop new ideas, and perform faster—compressing months of work in less than a week and testing new products without delay.
How can Involve help grow your business to success?
The benefits of running a Design Sprint have been widely recognized, but understanding how to implement the process effectively remains a challenge for many. As mentioned earlier, time is of the essence for startups, and we save that for you by integrating Rapid Design Sprints into your business.
Involve was founded with the mission to help startups accelerate their product discovery through design; leveraging our deep expertise in crafting innovative, compelling, and intuitive customer experiences.
We look forward to hearing how we can support your product journey.